TechTarget: Key findings from media consumptions study

We know buyers are constantly evolving, adapting to changes in the ecosystem, like generative AI (GenAI) and to the shifting needs of their business. That’s why it’s so critical for companies to have a clear understanding of how their buyer’s research journey and preferences are changing.

To better understand how buyers are researching tech solutions, we surveyed 600+ global technology buyers across IT management and senior business roles in TechTarget’s 2024 Media Consumption Study.

In this report, you’ll explore:

Trends in buyers’ purchasing processes
The impact of GenAI on how buyers are thinking about content
What buyers want from vendor content
And more

Vendor:: TechTarget
Posted:: Dec 7, 2023
Published:: Dec 7, 2023
Format:: HTML
Type:: TechTarget Media

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