sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER:
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
WHITE PAPER:
While retailers are heeding the daily drumbeat of pundits on the importance of focusing on the customer experience, a gap remains between what retailers are delivering and what shoppers expect.
EGUIDE:
The pandemic appears to have solidified e-commerce's ascendancy against the highstreet. Coronavirus has accelerated technology adoption in many sectors, and people have been forced to stay at home, increasing their online shopping habits in a bid to avoid visiting shops.
EZINE:
In this week's Computer Weekly: we visit Cape Town to find out how the South African city worked with SAP to manage citizen services. Tesco tells us how it saved £100m in its supply chain by using business analytics. And we examine Microsoft's response to the lukewarm reaction given by customers to Windows 8. Read the issue now.
EGUIDE:
This expert Q & A session explores the challenges retailers face as they increase data collection to combat fraudulent returns and policy abuse in today’s struggling economy. Find strategic advice on how retailers can cut down on fraud and determine the necessary tools and processes that must be in place to protect customer identities.
WHITE PAPER:
Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
WHITE PAPER:
IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
WHITE PAPER:
It's long been expected that the use of radio frequency identification (RFID) technology would have beneficial effects. RFID is indeed having a positive impact - but it's the retail store, rather than the supply chain, that is seeing the biggest benefits. Read this white paper to learn more about the benefits retailers are seeing from RFID.
EGUIDE:
Customers' shopping habits were changing long before the coronavirus pandemic accelerated the e-commerce boom. In this 18-page buyer's guide, Computer Weekly looks at the tech innovations retailers are using to adapt and better serve customers.
CASE STUDY:
BGMX's primary challenge is having the proper bandwidth to adhere to all VLAN specifications in PCI compliance standards. Desko also must meet even tighter SAS-70 regulations, as well as his bank's internal security guidelines.
