Analytical CRM White Papers

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An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 08 Feb 2021 | Published: 19 Jul 2019

TechTarget

The State of Customer Data Integration 2012: The What, Why & How of CRM Integration
sponsored by Scribe Software Corporation
WHITE PAPER: Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.
Posted: 20 Aug 2012 | Published: 20 Aug 2012

Scribe Software Corporation

How to use dataflow to improve analytics and alleviate the 5 latencies
sponsored by Actian Corporation
WHITE PAPER: Consult the following white paper to uncover the top 5 latencies in the analytics process and what you can do to overcome them. Also included are technology recommendations, tips, and, strategies that can make your analytics solution as efficient as it needs to be.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

Actian Corporation

The State of Customer Analytics: Taking a Proactive Approach to Loyalty & Retention
sponsored by IBM
WHITE PAPER: Access the following white paper to get a firsthand look at the current state of customer analytics as well as the need to have a predictive analytics solution to handle customer insight needs. Also discover how business can capitalize on predictive insights to improve customer loyalty and retention.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

IBM

Top 4 marketing skills for optimum success
sponsored by IBM
WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
Posted: 08 Apr 2014 | Published: 08 Apr 2014

IBM

New Opportunities for Business Intelligence: Seven Ways to Deliver a Superior Customer Experience Now
sponsored by Information Builders
WHITE PAPER: Customer service has a profound impact on profitability. And even more, you have to think about your reputation in this age of social media. Read this informative white paper analyzing seven exciting technology innovations that can empower businesses to optimize customer service in today's multi-channel world.
Posted: 30 Apr 2013 | Published: 30 Apr 2013

Information Builders

Predictive Analytics: Driving the Right Customer Interactions at the Right Time
sponsored by IBM
WHITE PAPER: This white paper explores how predictive analytics can drive customer intimacy by facilitating effective one-on-one interactions.
Posted: 20 Feb 2015 | Published: 31 May 2010

IBM

Web Experience Management: Omni-Channel Delivery
sponsored by OpenText
WHITE PAPER: Your brand can be the next celebrity with these helpful tips. Find out how to improve customer relationship management and web content management by consulting this resource now.
Posted: 26 Aug 2013 | Published: 26 Aug 2013

OpenText

Cashing in on Customer Insight
sponsored by IBM
WHITE PAPER: This resource explains how customer analytics can help your organization monetize customer insights and compete in a global marketplace.
Posted: 11 Nov 2013 | Published: 31 Dec 2012

IBM

Social CRM Comes of Age
sponsored by Oracle Corporation
WHITE PAPER: Web 2.0. Collaborative computing. Social media. And now Social CRM. These terms are used interchangeably, and often, to describe the massive transformation taking place across organizations today. What strategies and tools do the newest CRM solutions provide to leverage this new reality? Read this white paper to learn more about Social CRM.
Posted: 01 Apr 2009 | Published: 01 Apr 2009

Oracle Corporation