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Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
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Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
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Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
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In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.
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This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
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If you're not already using social media for selling, you're missing out. In this comprehensive resource, get an in-depth look at how to leverage social media in order to build relationships, boost sales, and drive and nurture leads.
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Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
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Many companies are still behind the curve when it comes to generating and processing sales contracts. Many still fax and physically sign documents - are e-signatures a graceful (and legal) solution?This white paper discusses the advantages of e-signatures, and how you can integrate them into the sales process successfully.
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Check out this informative resource for an overview of a customer relationship management (CRM) suite that helps you make the most of your interactions and gain valuable customer insight to deliver measurable business results.
